Why You Need It
So what is Reputation Management and why do you need it? Well, reputation management is the process of building and maintaining a strong reputation online. Essentially, capturing a constant flow of positive reviews across multiple relevant review sites online for your industry. But to better understand it, let’s talk about 4 reasons why you need it.
Reason 1 – Show 86% of people that go to your website or see you on social media first search your brand name and the word reviews before deciding to do business with you.
Reason 2 – Fresh reviews are key. If they are old, people lose trust.
Reason 3 – Time consuming, but it’s not something that can be skipped.
Reason 4 – Strong online reputation will increase rankings, sales and referrals. Every review you get online is like a mini sales person working for you sending referrals
How it Works
Now that you know what it is and why you need it. Let’s walk through 7 steps on how it works.
Step 1 – Kickoff call with your Reputation Manager
Step 2 – Your Reputation Manager will gain access to any current review sites you have (so they can manage them for you) and also create any new profiles they think you should get setup on (outside of just Top Rated Local®) to help build your online reputation across more than 1 verified/trusted review site.
Step 3 – Your Reputation Manager will put a plan in place to capture initial positive reviews from past customers on all verified/trusted review sites. Collect emails, design email, feedback form, etc.. (capture the good, filter the bad so you can get better without hurting your reputation)
Step 4 – Your Reputation Manager will then put in place as many automated processes as possible to help you capture more positive reviews on an ongoing basis. (CRM, Invoices, Email signature, staff training, etc.)
Step 5 – Your Reputation Manager will comment/respond (if approved by you) to reviews as you receive them.
Step 6 – Your Reputation Manager will help push down and/or remove false/negative reviews (if at all possible)
Step 7 – Your Reputation Manager will track your overall reviews and reputation online and provide reporting. Plus, with Top Rated Local you’ll have 24-7 access to track your reputation online across all verified review sites. Your Reputation Manager will speak with you often to assess the results and way-forward game plans to insure we’re doing everything we can to build a strong online reputation over time and outperform your competitors.
Bonus Tip – Give RM time, the longer you do it, the bigger an ROI you’ll get.
So hopefully this video helps you better understand what Reputation Management is, why you need it and how it works. We’d love an opportunity to earn your business and help you build a strong reputation online, so don’t hesitate to contact us and speak to one of our Marketing Consultants should there be any additional questions you might have. Happy marketing!
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