Email Marketing

Email marketing remains a crucial channel for many organizations due to its accessibility, ease of use, and effectiveness in reaching target audiences. Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email. Although the use
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Salesforce has announced new ABM capabilities which both promote personalized engagement with account members, and support campaigns targeted at accounts where account members are currently unknown. The announced enhancements are Accounts as Campaign Members and Einstein Key Account Identification. Accounts as Campaign Members. Previously, marketers had only been able to use Salesforce to target accounts
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Bronto, the ESP acquired by NetSuite in 2015, will cease service at the end of May, 2022. In an email to customers, Bronto announced that it was entering an “end of life” phase, with its marketing automation technology and other resource migrating to the Oracle CX Cloud. The history. At the time of the acquisition,
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Email remains one of the most important and effective marketing channels. Yet, a recent study suggests email marketers are running the risk of negatively impacting their email program by not following best practices Even the most seasoned marketers know that you can’t focus on the big picture without locking down basic best practices. Join Validity
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Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $250 million. The move represents consolidation in the virtual events space. Two start-ups combine. U.K.-founded and London-based Hopin, a statrt-up not yet two years old, has as its mission giving event organizers “the ability to recreate the in-person event experience as closely
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As the bell rang to close the New York Stock Exchange at 4pm EST today, investors, Salesforce and Slack users, and the martech community at large were awaiting the anticipated announcement of a multi-billion acquisition of the popular collaboration platform by the CX and CRM giant. Slack already has close integrations with Salesforce, but the
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Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about 2020 holiday planning. I wrote some of that advice, too, like my September column “Predictions for holiday 2020 v. 400.0? Be ready for anything” about managing holiday campaigns when you don’t know what’s going to happen next.  But
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The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at
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On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels. Kim’s guests will include: Michael Barber, Founder, Barber & Hewitt April Mullen, Director
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While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like leaving it alone for light-years. Among other problems, I found that the message template no longer resonated with the brand and missed some obvious optimizations. It’s regrettable
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I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington, D.C., in my adopted hometown of Dallas and across the country I see stories about relatively healthy people who have died from the coronavirus. And that’s what worries me almost to the point of being scared. Now, read my
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I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process
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Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
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Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing
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