Marketing News

July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly
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The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before. July 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening
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July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumers has led digital marketing to
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June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the
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June 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function. In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication’s then 1.2 million followers. Occasionally, the executive editor would send me
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Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing. June 1, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Ben Rosenfield has spent the majority of his career serving as the bridge
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May 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to generating leads, SEO is a fan favorite. A sizable 61 percent of B2B marketers say that SEO and organic traffic yield more leads than any other marketing strategy they use. For all types of websites, an average of
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