Marketing News

Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to
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Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will
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Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them
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Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it’s easy to implement as well. Artificial intelligence is already being used in some industries, but it’s just starting to become mainstream in small business. Related: What Every
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Opinions expressed by Entrepreneur contributors are their own. It’s safe to say that Covid-19 has had a huge impact on the world. The impact, in most cases, has been negative. Lockdowns, people getting sick, mandatory vaccinations, forced Government spending and more. But is there any upside to this whole mess? One industry that has grown
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Opinions expressed by Entrepreneur contributors are their own. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea.  Entrepreneurs? We’re different. We run lean and
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your website’s visitors to take specific actions at each stage of the funnel. The actions you want
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When you’re growing your business, you have
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You already know that relevant, personalized messaging can make or break your digital marketing campaign. So as we think about cutting through the noise during the increasingly competitive holiday season — where brands fine-tuned their Cyber Monday promotions for
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We’re living in the most technologically advanced time in history. With the increasing rise of a myriad of technological upgrades, changes and inventions, it is safe to say that nearly every industry is rapidly evolving. One such industry
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You may think I’m crazy but one of the basics I teach about digital marketing is that it’s just like dating. Actually, marketing in general is like dating, isn’t it? When you’re marketing just about anything,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Emails are back! Who uses email marketing in the era of social media marketing?  You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The e-commerce and retail landscape has changed drastically in a short period of time — and it will only continue. In fact, it is projected that 91 percent of U.S. consumers will be online shoppers by 2023. The
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you’ve hired an outside team to help craft one, you’ve likely had numerous meetings with writers, SEO experts and account managers to
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Industries and businesses have continued embracing the inevitable digital transformation ever since the Industrial Revolution 4.0 gained momentum. But, the publishing industry is one area that has experienced the transformational impact of digitization up close in
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. What’s the latest and most effective Facebook marketing strategy to implement? The answer is very simple: use your personal Facebook profile to rock the organic Facebook marketing game.  We will review the four crucial steps to take:
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won’t matter how good your marketing is, how
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ever since 2014, when Matt Cutts proclaimed the death of guest blogging, ethical marketing professionals have been reluctant to pursue this strategy in their digital marketing plans. After all, when the chief of search quality for
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