Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. According to Hubspot, copywriting is “one of the most critical elements of any and all forms of marketing and advertising. It consists of the words, either written or spoken, marketers use to try to get people
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Imagine doing business 25 years ago. For most businesses, the only people who would hear about you would be locals. If you wanted to even have a chance at being known anywhere outside of your area,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You’ve launched your new, beautiful and fully optimized website.   Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Since the introduction of audio blogging in the early 2000s, the advent of the podcasting industry has grown geometrically. Whereas only 20% of Americans were familiar with the concept of podcasting 15 years ago, that number
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Whether you like to spend your weekends binge-watching TV shows on a streaming service or not, you’ve probably heard of Netflix’s Squid Game. It is one of the most viral topics of 2021, and, perhaps surprisingly, it offers
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Game-changing epiphanies always originate from the simplest ideas. Spending time on Clubhouse gave me one such epiphany that made me rethink and radically restrategize how we communicate on all social media to grow website traffic, followings
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Fans of Mad Men will recognize the old-school ways
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. March 2020 marked a major shift in the way real estate is marketed and sold. As the world locked down for an indefinite period, house hunters found themselves locked out of prospective homes. Open houses became
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This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Brands must have a presence on social media . Currently, it is inescapable if you want to reach your target audience. Depositphotos.com But it is not only about
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The year 2021 inspired incredible change in the ecommerce industry as a result of the effects of Covid in 2020. From improved automation to artificial intelligence to virtual and augmented reality, the pandemic caused a paradigm shift
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Growing a business is challenging, and often expensive. For many entrepreneurs, it’s hard to strike the right balance between spending enough to make a positive impact on your bottom line and spending so much you cut
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In the digital age, marketing has taken
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This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Vanessa Páez, Copywriter & Content Specialist at SpicyMinds Colin Kaepernick vía Twitter Once upon a time, there was a digital marketer wanting to achieve his goals, but
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. After a year since the pandemic’s beginning, digital transformation (DX) strategies continue to appear near the top of organizations’ priority lists, with 92% of PTC’s State of Industrial Digital Transformation manufacturing respondents at various stages of
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Opinions expressed by Entrepreneur contributors are their own. Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that be at Google responded? Well, it’s complicated.  In May of 2021, Google announced new privacy controls for users intended to let people determine who has access to their
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August 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Defining your business’s enemy may seem combative, but it’s really about giving you a focus: something to push against. Throughout my 30-year career in advertising, I worked on brands that had fantastic, well-defined enemies and brands that had none. It was always easier
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September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is your organization’s fingerprint. It is unique to your business and helps you stand out in a crowded market. Successful branding encompasses both tangible and intangible characteristics. According to the Chartered Institute of Marketing (CIM), a company’s brand unites a
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Relationship marketing builds loyalty. Show customers that you care about the person and not just the purchase. September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid
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