Video Marketing

March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?”  Connecting to your audience personally works for most entrepreneurs, but it is a must if you are a coach, consultant or
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February 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at
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Why many businesses are turning to iStock for their video marketing. December 16, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.  Capturing someone’s
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October 31, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent. Five years back, a Microsoft
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While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult
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We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically. October 8, 2020 5 min read Unless you’ve been living under a cranberry bog, you know that 37-year-old Idaho potato-farm laborer Nathan Apodaca aka TikTok user
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Video has become a necessity across digital platforms to engage audiences and make a lasting impression. As audiences have increased access to information and decreased attention spans, brands must accelerate the focus on compelling video ads to capture user’s attention quickly. Understanding how to leverage video to move consumers through the buying process can help
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Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
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Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected:
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